SRF needed a flexible, efficient solution for on-the-fly planning and playout of advertising blocks, eliminating the need for pre-rendering. This solution needed seamless integration with their existing broadcast automation systems, SGT VEDA and Pebble Beach Marina, for fully automated operation. More importantly, it had to support 1080i50 and p50 multiformat broadcasting, and automatically insert advertising separators (black frames), which is required by Swiss law. 

clipbox was the ideal fit as a multi-channel ad-server because it offered the perfect combination of features and integration capabilities. Its REST API enabled seamless integration with Marina and VEDA, which was crucial for the customer’s workflow. Additionally, clipbox’s support for SRF’s IP infrastructure, flexible audio groups, mixed HD/UHD signal distribution (XAVC-I 1080p50 and 1080i50), automated XML playlist imports, as well as the mandatory automatic placement between ads made it the ideal solution.